# MEANS > MEANS is an independent product practice (a product studio) from Buenos Aires and Mar del Plata, Argentina: strategy, product, design and engineering to turn real problems into useful digital products. MEANS starts with what isn't working, removes what doesn't matter, and builds the product the problem asks for. The person who designs it is the person who builds it, and MEANS takes two projects at a time, never three. It is not a software factory and not an agency selling hours. Partners: Matías Martín (product), Facundo Martín (development and product), Ignacio Rubén Gallo (development and product). Public work: Hergo (wholesale ordering app, Mar del Plata) and Doing+ / DO IT S.A.S. (DoingOS, project management for a robotics integrator). Contact: hola@means.build. Works in Spanish and English, with clients anywhere. MEANS es una práctica de producto independiente de Buenos Aires y Mar del Plata. Estrategia, producto, diseño e ingeniería para convertir problemas reales en productos digitales útiles. Contacto: hola@means.build. ## Site - [MEANS](https://means.build/): the site, in Spanish (castellano) - [MEANS, previous version (English)](https://means.build/clasico/): principles, work and contact form; in Spanish at https://means.build/clasico/es/ ## For agents - [llms-full.txt](https://means.build/llms-full.txt): everything about MEANS in one file, Spanish and English: what it is, how it works, the eight principles, the two cases, partners and contact - [agents.json](https://means.build/agents.json): schema.org Organization and ProfessionalService in JSON-LD ## Optional - [Sitemap](https://means.build/sitemap-index.xml): every public URL