{
  "@context": "https://schema.org",
  "@type": [
    "Organization",
    "ProfessionalService"
  ],
  "@id": "https://means.build/#organization",
  "name": "MEANS",
  "alternateName": [
    "MEANS product practice",
    "MEANS product studio",
    "MEANS práctica de producto"
  ],
  "url": "https://means.build/",
  "email": "hola@means.build",
  "logo": "https://means.build/og.png",
  "image": "https://means.build/og.png",
  "description": "MEANS is an independent product practice (a product studio) from Buenos Aires and Mar del Plata, Argentina. We work across strategy, product, design and engineering to turn real problems into useful digital products. We start with what isn’t working, remove what doesn’t matter, and the person who designs it is the person who builds it. Two projects at a time, never three.",
  "disambiguatingDescription": "MEANS es una práctica de producto independiente de Buenos Aires y Mar del Plata. Estrategia, producto, diseño e ingeniería para convertir problemas reales en productos digitales útiles. No es una software factory ni una agencia que vende horas.",
  "slogan": "Products that feel inevitable.",
  "foundingLocation": {
    "@type": "Place",
    "name": "Buenos Aires, Argentina"
  },
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Buenos Aires",
    "addressCountry": "AR"
  },
  "location": [
    {
      "@type": "Place",
      "name": "Buenos Aires",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Buenos Aires",
        "addressCountry": "AR"
      }
    },
    {
      "@type": "Place",
      "name": "Mar del Plata",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Mar del Plata",
        "addressRegion": "Buenos Aires",
        "addressCountry": "AR"
      }
    }
  ],
  "areaServed": "Worldwide",
  "inLanguage": [
    "es",
    "en"
  ],
  "knowsLanguage": [
    "es",
    "en"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "new projects",
    "email": "hola@means.build",
    "availableLanguage": [
      "Spanish",
      "English"
    ]
  },
  "founder": [
    {
      "@type": "Person",
      "name": "Matías Martín",
      "jobTitle": "Partner · Product"
    },
    {
      "@type": "Person",
      "name": "Facundo Martín",
      "jobTitle": "Partner · Development and product"
    },
    {
      "@type": "Person",
      "name": "Ignacio Rubén Gallo",
      "jobTitle": "Partner · Development and product"
    }
  ],
  "knowsAbout": [
    "Product strategy",
    "Product design",
    "Interface design",
    "Software engineering",
    "User research",
    "Internal tools",
    "B2B ordering apps",
    "Wholesale and distribution",
    "Project management systems",
    "Industrial operations"
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "What MEANS does",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Product",
          "description": "Finding the problem worth solving and the smallest product that solves it."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Design",
          "description": "Interface and behavior: spacing, words and motion as part of how the product works."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Engineering",
          "description": "The same people who design it build it: web and mobile products, internal tools, back ends."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Research",
          "description": "Observing how things actually work before answering, and separating symptoms from causes."
        }
      }
    ]
  },
  "workExample": [
    {
      "@type": "CreativeWork",
      "name": "Hergo — wholesale ordering app",
      "description": "An ordering app for the shops that buy from Hergo, a wholesale distributor of consumer goods in Mar del Plata, Argentina. Catalog by category, unit or case chosen on the same product card, delivery day and order cut-off time at the top, and out-of-stock products kept visible with a “Notify me” button.",
      "about": "Wholesale ordering",
      "locationCreated": {
        "@type": "Place",
        "name": "Mar del Plata, Argentina"
      },
      "creator": {
        "@id": "https://means.build/#organization"
      }
    },
    {
      "@type": "CreativeWork",
      "name": "Doing+ — DoingOS project management",
      "description": "DoingOS, project management for DO IT S.A.S. (Doing+), a turnkey robotics integrator. Stage gates move the project, not tasks: delivered, validated, approved enables billing. Hour deviation shows on screen before the next billing milestone. Stage 1 built in August 2026; in implementation.",
      "about": "Project management for industrial robotics integration",
      "dateCreated": "2026-08",
      "creativeWorkStatus": "In implementation",
      "creator": {
        "@id": "https://means.build/#organization"
      }
    }
  ],
  "sameAs": [],
  "subjectOf": [
    {
      "@type": "DigitalDocument",
      "name": "llms.txt",
      "url": "https://means.build/llms.txt",
      "encodingFormat": "text/markdown"
    },
    {
      "@type": "DigitalDocument",
      "name": "llms-full.txt",
      "url": "https://means.build/llms-full.txt",
      "encodingFormat": "text/markdown"
    }
  ]
}